One of our more interesting applications and uses for the Ovato Coin is the ability for merchants to offer additional coins through making of social marketing posts for the participating merchants. Social media users, including citizen journalists and key influencers, want to be rewarded for creating content on behalf of merchants and Ovato provides the perfect solution. Ovato allows participating merchants to seamlessly offer real-time coin rewards for specific acts and this provides
Instantly turn customers into Social Influencers using :
INFLUENCER MARKETING EFFECTIVENESS: DOES INFLUENCER MARKETING WORK?
Does Influencer Marketing Actually Work?
A Survey of Marketers
We surveyed marketers to understand their experiences with influencer marketing and this is what we found.
Influencer marketing happiness abounds in 2019. At the close of 2018, we took the temperature of the influencer marketing industry across a community of marketers in our 2019 Influencer Marketing Survey. The results? Let’s just say influencer marketing is still hot and has hit a teenage growth spurt. This spells out a bright future for influencer marketing strategies heading into 2019 and beyond.
80% OF MARKETERS FIND INFLUENCER MARKETING EFFECTIVE
Brands of all sorts are generating positive returns with influencer marketing. We’ve performed tons of case studies on influencer marketing campaigns that prove their value on a surface level, but what about beyond that?
Measuring ROI is often the guiding light to determine influencer marketing effectiveness, and according to our survey, a large portion (80%) of marketers find influencer marketing effective. Over a third (35%) of marketers find influencer marketing very effective— a testament to the strength of the budding marketing strategy. Only a slim 5% reported influencer marketing to be ineffective and 0% of marketers said that influencer marketing was “very ineffective.”
HOW DOES INFLUENCER MARKETING WORK?
INFLUENCER MARKETING IS EFFECTIVE BECAUSE IT HELPS BRANDS ACHIEVE CAMPAIGN GOALS
This standalone result substantiates the success marketers experience with influencer marketing campaigns. But to better discern the exact reasons why marketers find influencer marketing effective, it’s important to consider the variety of factors that come into play when measuring influencer marketing effectiveness.
That means understanding the goal of the campaign, which is generally broken down into two main categories— brand awareness and direct response. Campaign KPIs include:
71% OF MARKETERS SAY THE QUALITY OF CUSTOMERS & TRAFFIC FROM INFLUENCER MARKETING IS BETTER THAN OTHER MARKETING SOURCES
Without comparing influencer marketing to other traditional marketing sources, we don’t get the whole picture. When we asked survey respondents to rate their stance on whether the quality of customer and traffic from influencer marketing is better than other marketing sources, 18% strongly agreed while 53% agreed. That amounts to 71% of marketers who rate customers and site traffic as better qualified than those coming from other marketing sources, such as email, social media, SEO, PR, and paid search.
About 23% of marketers expressed neutral feelings towards influencer marketing customer and traffic quality, while 6% disagreed that influencer marketing provided better quality customers and traffic.
HOW EFFECTIVE IS INFLUENCER
Our 2019 survey results are irrefutable proof that influencer marketing is a highly effective and viable marketing strategy. Instead of looking at influencer marketing in a singular way, we evaluated it across various factors and among more than 160 marketers. The results speak for themselves— influencer marketing is on an ever-steepening path to becoming an integral part of advertisers’ marketing arsenal.
Whether your brand is new to influencer marketing or you’ve already greased the influencer marketing wheel, these results serve as a solid industry benchmark for influencer marketing effectiveness. Where does your brand fall on the spectrum?